Professional email is an essential tool in expanding business and capturing more market share. For designing professional email, we provide you with the Email Designer extension in Vtiger. It is an easy to use tool where you use advance drag’n’drop editor to compose professional emails.
How to install Email Designer
Go to Extension list, search Email Designer and click on Install button
Once the extension is installed, we must configure it. To start configuration, click on the configuration button from the Options drop down menu of extension installation panel.
A new Email Designer window will appear once you select the configuration option. Which will look like as following
- Click on button on the top right corner
- It will take you to the page where you can design and new template for your email marketing campaign. It will look like as following
Elements are the basic features that are usually incorporated in almost every single email template. Email Designer provides you access to the Typography, Media, Layout, Button, Social and Footer features. All these elements will be explained further in this article.
Typography is an important element while designing the emails, it also has some technical aspects as well. Typography is basically well-arranged texts to grab the attention of the reader in terms of visual communication. It is an important part of emails and can cause significant impact on the decision making of the reader. Typography Tab contains features like interesting page header, heading, paragraph, 2 column text etc.
- Page Header: It contains all the information regarding who sent the email, who will receive it and what will be the email route through which it will reach the inbox. To, From, Date are mandatory fields in page header that need to be fulfilled before sending the email. While other fields like Subject, CC, BCC are not mandatory but very commonly used. Padding and Merge Fields options are also available in page header options.
Heading : Heading is at the beginning of an Email, and oftentimes is a one-line summary for a section of the Email. same as header of the email you can change background color and add padding and merge field.
Paragraph: Here you can put your most context it is best to get straight to the point. Depending on the subject, you can have as many paragraphs and each paragraph should contain a single
point. You can ask questions in this section as well to prompt the responces from the user. Email should be concise and excessive details should not be provided in it.
Image Text Field : Images and pictures helps in gaining the the readers attention and engagement. Email designer also provides the feature for incorporating images and pictures into the email. You can upload the image or add the URL of the image
- 2 Column Text : In typography, a column is one or more vertical blocks of content positioned on a page, separated by white space or rules (thin lines, in this case vertical). Columns are most commonly used to break up large bodies of text that cannot fit in a single block of text on a page. Email Designer also allows you to enter text in-from of 2 column text in the body of email.
- Image Right Text :This option allows to place image or picture on the right side of the text as shown below. You can change background color , border radius and image setting as explained earlier.
- Un-ordered List/ordered list : An unordered list is a collection of related items that have no special order or sequence. You can add an unordered list email template. Same as unordered you can also add ordered list in your template. The difference is that in ordered list instead of bullet points you will numbers on the left side. Here is a example of unordered list.
Now you can compare it with Ordered list. Below this you can see example of ordered list.
- Jumbotron: This feature is used where extra emphasis on a specific piece of content is required, it is a big box which highlights the information with enlarged text. You can also use hyperlinks in the Jumbotron to navigate reader to the full story.
- Features :This feature allows you to provide short information on three different topics, sorted inform of different columns. Hyperlinks can also be added in all three columns to navigate the reader to the related full article or story. Use properties option to add Hyperlink
- Service List: Through this feature you can put short description of products or any other
- Price Table: Pricing effects the decision of consumer greatly, price makes or breaks the deal. Email designer allows to present prices in way that it is easy for reader to understand. It provides the option to display price based on different product usage classification. E.g. one-time purchase, monthly subscription etc.
This feature allows you to add a single image, or two images in form of two different columns. It also allows to add video into the email. The formats of images that are entertained by Email Designer are PEG, GIF, RAW, PNG, TIFF etc. On top of that you can also put images using their URL through properties function
The layout of an email is every bit as important as the message it contains. When your email is well organized with an effective layout, you can better communicate your message. its the look and feel of the email overall appearance which makes the email feel connected when putting together. In layout you have option to set divider as per your requirement
- Divider: The Divider content blocks emphasize breaks or transitions between sections of content. Use the Divider content block to visually separate other content blocks in a campaign. You can choose the type of divider you want to incorporate in your email. You can use from lined divider, dotted divider and dashed divider. Furthermore, this feature allows you to View in Browser option to have a look how it will appear in web browser.
Email designer also allows you to incorporate different buttons in your email. Usually you use buttons on almost every website and use it quite frequently. For example, most common email buttons that users came across are Sign in and Sign Up buttons. Using this feature, you can make your emails more interactive. This feature allows you to add one, two or three buttons at an instance.
Social media profiles of business play a vital role in interacting with the consumers. That is why you can see social media presence of almost every successful business. To navigate user towards you social media profiles you can use this feature and add your social media links into your emails
The footer of your email/template is located at the very end of your email and is often referred to as the email signature. This is typically the ending of your email where you wish your regards to your reader and then include your name , address and other pertinent information.
Property tab allows to changes basic properties of emails. Like its background color, padding, merge fields etc.
- Background: If you would like to create a plain HTML message with a different background color other than white, you can easily do this with Email designer. High-contrasting background colors distinguish each module, giving a clear order to the information and allowing the viewer’s eye to take in one message at a time. It’s a great way to create division of content and help readers quickly understand how the content is organized.
- Padding: You can also adjust padding options as per your email requirement in Email designer
- Boarder Radius: Using this option you can adjust the border radius of the template as well
- Image Settings: It help in adjusting image width, height of an image incorporated in the email. Using this feature you can choose image from your drive and it also allows to choose an image using a URL.
- Merge Fields: Using this feature you can merge different modules, field and general fields into one and display it in your email.
Here you provide the details regarding the template that you have created. Template Name and Subject are mandatory fields, while Description is optional.
- Template Name: This feature let user assign a unique name to the template that you have created. For instance that you have created and saved hundreds of email templates, then you can search the required template by using its name.
- Subject: here user specify the subject of the template. For example, Subject of the email template is above image is Newsletter.
- Description: In this section user provide a short description about the template.
Preview features help in taking a quick look that how your email will appear in actual. It illustrates how the message will be shown to the target audience and if user finds some deficiency they can make the changes in the template accordingly before sending it to the readers.
Email Designer is long sought to build campaigns for every device. Especially today, when roughly half of all email are accessed through mobile devices, it’s important to design an experience that works well across different platforms. This feature allows user to optimized their email on the basis of platform it will accessed at.
Finally, Save the template by pressing the save button, so you can access it in the future