marketing

VTExperts sales intelligence tools

January 26, 2023
Article
The application of data, analytics, and technology to improve and enhance the sales process is known as sales intelligence. I revolve around the customer, market trends, competitors, and tools for monitoring and evaluating sales performance. The end goal of sales intelligence is to increase revenue by catering to customer needs in a better manner using informed decisions. In this article, we will look at how can you maximize sales performance with VTExperts sales intelligence tools Sales intelligence in CRM systems Integrate sales intelligence into the CRM system to analyze the information and track customer engagement. Especially, system admins can use it in CRM systems to organize customer data, so the sales team can target the audience more efficiently. Moreover, integrating different sales tools into the CRM system to provide a more complete view of the products to the customers e.g., marketing and sales campaigns, etc. Furthermore, sales intelligence provides CRM

VTExpert’s advanced automation tools.

January 16, 2023
Article
CRM automation is the process of automating the manual processes that are necessary but repetitive in nature. It helps in streamlining and increasing productivity. Furthermore, automation helps to track the activities and engagement efforts of the different team members. Users can automate every aspect of a CRM system. For example, the sales team can use process automation to nurture leads, convert them, and simplify the sales process. On the other hand, support teams can use automation for quick responses. In short CRM automation means automating the redundant process of sales and customer service which are time-consuming otherwise. Vtiger CRM also provides different automation tools, like workflows, contact management, lead creation, etc, but sometimes users need more powerful tools to tackle complex process automation. Keeping this in mind VTExperts developed power full automation tools in the form of extensions. Let’s check some basic automation features of vTiger CRM and VTExpert’s advanced

Vtiger CRM 7.5.0 Changelog

December 29, 2022
Article
Vtiger CRM 7.5.0 accompanies lot of bug fixes and several performance enhancements. Let’s take a look at vtiger CRM 7.5.0 Changelog to know what’s new and improved in Vtiger CRM 7.5.0 Bug Fixes and improvements Vtiger CRM 7.5.0 now support PHP 8.X. Building array function is removed. Smarty and adodb libraries are upgraded. The process of invoice creation is slowed down on large databases due to missing the index on vtiger_inventorychargesrel. This issue is fixed now and the process of invoice creation is accelerated. Hence improving the performance of the Vtiger CRM 7.5.0 FastMail enforced the use of app passwords and connection over SSL port (993). Vtiger CRM 7.5.0 support FastMail to connect over SSL with an app password now Previously, record-Id from the request was not clean and can be used in related listview queries to give way to the SQL injections. This issue is fixed now Migrating from

How to install Vtiger CRM

December 21, 2022
Article
In this guide, we will check how to install vTiger CRM system (Open Source)  on Debian 11 server. We will be using LAMP Stack for the installation. For installing the vTiger CRM system (Open source) you need to fulfill the following specs Linux server Debian 11 A user with root privileges Domain name pointed to your server Step 1: Installing LAMP Stack The very first step in installing vTiger CRM system is to install the LAMP Stack on Debian server First, make sure that your Debian repository is updated by executing the following command Once done, now install some packages and LAMP Stack using the following command After the installation of LAMP Stack and some other packages, execute the following command to check the Apache2 and MariaDB status Make sure, that it shows the status of Apache2 and MariaDB as “Active” Step 2: Configuring MariaDB Server The second step encompasses

Vtiger CRM 7.5.0 has been released

December 1, 2022
Article
As per the official announcement, the much-awaited VTiger CRM 7.5.0 (open source) has been released with a number of improvements and new features.  The most prominent changes to improve its functionality includes, PHP 8.x support and Mail Converter Custom actions This update caters to 45+ issues and 30+ enhancement submissions Check the official announcement here: Vtiger 7.5.0 is released Download the Vtiger 7.5.0 from here: Download Link Vtiger 7.5.0 and VTExperts services VTExperts Extension Pack compatibility with Vtiger CRM 7.5.0 Concerning the launch of Vtiger 7.5.0, VTExperts are actively trying to ensure that all the extensions that were previously compatible with Vtiger 7.x are tuned up and made fully completely with Vtiger 7.5.0 soon. Migrating to Vtiger CRM 7.5.0 We are already working on migrating to Vtiger CRM 7.5.0 for our clients. Feel free to contact us if you have any query regarding the migration to Vtiger CRM 7.5.0, as we do

VTExperts tools to help admins better manage Vtiger CRM

December 1, 2022
Article
The system administrator is one of the most in-demand roles in the IT world. He has access to all the records of the CRM system. The primary duty of the CRM administrator is to maintain the integrity of the CRM system and ensure that the system is up and running. Vtiger CRM system provides some basic instruments, to help system administrators to better perform their duties. In this article, we will look at some of VTExperts tools to help admins better manage Vtiger CRM. First of all, we will go through some major responsibilities of a system administrator Responsibilities of the System administrator Make the system secure: On the prominent responsibility of a system admin is to make the system secure from any type of data breaches and hacking attempts. Setting up firewalls is also a part of making the system secure Preparing a contingency plan in case of system

Advantages of FAQ’s Section

November 11, 2022
Article
In the current era of development, there are several ambiguities that one needs to clarify. Perhaps, in this fast pace of the race and some natural constraints, one can not afford to get the issue sorted in a huge time frame. To avoid time constraints and increase operational efficiency, we have FAQs (Frequently Asked Questions). There is no denying the fact that the list of advantages of FAQ’s section is a long one. In the Corporate world we have different industries and so do different problems. To provide a quick solution, Companies now design a module/department that provides support. FAQs is a subdomain of this department. Issues that are usual, time-consuming and can easily be resolved, come under the FAQ. When a company provides some services, they do know what could be the possible issue that their target audience can face. How does FAQ help? To minimize the response time

Add related module records using tabular field entry in form builder

November 8, 2022
Article
VTExperts Web Form & Landing Page Builder extension allows to the creation of related module records as well. In this article, we will look at how to add related module records using tabular field entry in the form builder Example We will check the configuration and functionality of the extension by implementing the form for the below-mentioned example. The primary module is “Contacts” and the secondary module is “Child” and they have one-to-many relationship (which means 1 contact record can have multiple child records) The form will get information from the contact regarding their children, what are their names, date of birth, and any additional information. So, we will create a web form for the Contacts module and will configure it in a manner that it can also create records in the child module. Create the form Go to the form builder and click on “+ New from” button and provide the

How Vtiger CRM assists in Sales

August 3, 2022
Article
In current corporate sector, CRM platforms are considered basic necessity for firms to manage their key functions. CRM helps to manage operations for almost every department. In this article, we will focus on the fact that how Vtiger CRM assists in sales process. As we know that Sales is one of those departments of a company that helps businesses and firms to grow. Sales department needs precise data to generate achievable goals. CRM helps to increase the proficiency of sales operations and generate revenue. Following are some of the advantages of using a CRM system for sales purposes. Advantages of using CRM for sales 1- CRM helps to boost the overall sales activities: With the help of CRM, you can check the past behavior of certain target audience. By utilizing the information created from raw data, you can easily recognize the interests and needs of your customer. Once you know

How to make emails avoid going to spam

July 13, 2022
Article
Emails are an integral part of Vtiger CRM. Vtiger can also be used to send out email campaigns using VTExperts Email marketing extension. A very common issue that email marketers face, is that the emails they send out in an email campaign are landed in the spam folder most of the time. In this article we will learn what causes your emails to land into junk folder and how to make emails avoid going to spam. Why emails land in Spam box There are a number of different factor which causes emails to land into the spam folder. Lets look at some of the most prominent reasons behind it Make sure that you have permission/authorization to send email to contacts you are incorporating in email marketing campaign. Do not buy the list of email addresses to use in you email marketing campaign as it can put you on risk of

Adding Custom Modules to Email Marketing Extension

June 3, 2021
Article
Email marketing automation helps to make marketing campaigns more effective and efficient. One such feature is including custom modules in email marketing campaigns. Adding Custom modules to Email Marketing Extension offered by VTExperts increase the usability and potensiton of the extenaion by alot. To use custom module in conjunction with Email Marketing automation can do wonders. Follow the below mentioned procedure, as a result you will be able to add a custom module into email marketing campaign. Step 1 : Configure the Custom Module through extension settings Go to CRM settings Go to Extension pack list and choose “Email Marketing” Enable the desired Custom Module from configuration.Here we are adding Custom Contacts (Custom module) to the email markting extension. You can create a custom module using custom module builder extension Press the “Add modules” button After adding the custom module to the email markting extension, through configuration. Now, we will

VTiger Providing SMS Marketing

April 21, 2021
Article
SMS is a major source of communication all around the globe. It is one of the oldest and most frequently used texting technology. Marketers use SMS to reach their potential clients.  It is common practice of people to avoid marketing emails by setting up filters. Here comes SMS in play and bypass filters. The reason behind using the SMS is to conduct close range marketing practices. They are used to let your customers know about the instant offers with-in a vicinity. Vtiger is providing SMS feature for marketing anf other communication purposes. Another major advantage that SMS is that, with-in three minutes of delivery 90% of the texts are read. This shows how good of a marketing medium SMS is for the marketers. That is why, VTiger is providing an excellent tool for SMS marketing Following are some of the benefits of using SMS in marketing practices. Text messages possess

Map Data in Emails from VTiger Records : New Addition in Email Marketing/ Automation Extension for VTiger

June 27, 2018
Article
We have added a very helpful feature in Email Marketing Automation/Campaign Extension for VTiger. This extension makes VTiger a delightful marketing tool because of its simple configuration. Comes with a step by step implementation Wizard with an easy to select & customizable marketing list that supports Leads, Contacts & organizations. Next step is to create new or select an existing email template. It supports Mosaico template builder other than the standard vtiger template builder so you can create innovative emails, simply and easily. Then there is a confirmatory/send summary view.   It also supports various email outgoing servers and works with our other extension, Multi SMTP. You can schedule emails to go out in batches (to avoid spamming them), set the failed emails to retry and shows status of the emails as Opened, Sent , Failed, Unsubscribed and Unopened. It also supports executive summary charts. Moreover, gives a built-in Unsubscribe

Marketing Objectives Affect Pricing Decisions

February 15, 2017
Article
Marketing objectives are internal factors that affect pricing decision. Before setting price, the firm must decide on its price strategy for their goods. If the company has already selected its target market and positioning attentively, then its marketing mix strategy, with price, will be comparatively straightforward. For example, when Toyota developed its Lexus brand to compete with European luxurious cars in the higher-income segment, and it required charging a high price. Thus, pricing strategy is mainly determined by decisions on market positioning. Meanwhile, the company may search further general or specific objectives. General objectives include survival, market share leadership, current profit maximization, and product quality leadership. At a more specific level, a company can set prices low to avoid competition from entering the market or set prices at their competitors’ level to stabilize the market. It can set prices to keep the support and faithfulness of resellers or to stay

Significance Of Brand Equity

January 20, 2017
Article
“The commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.” Actually it is the value of a brand. Brands are just the names and symbols. Brands symbolize consumers’ perceptions and feelings regarding any product and its performance – everything that the good or service means to consumers. According to the analysis, brands exist in the minds of customers. Thus, the actual value of a strong brand is its power to capture customer preference and loyalty. A strong brand has high brand equity because it effects customers’ reliability and reactions toward the particular product or service. Evaluation of a brand’s equity is the extent to which consumers are willing to pay more for their favorite brands. A study found that 72% of buyers would pay a 20% premium for their desired brand than the closest

Buyer’s Decision Process For New Products

January 17, 2017
Article
Buyers may pass quickly or slowly through different stages of buying-decision-process, and some of those stages may even be reversed. It is much depended on the nature of the buyer, the product, and the buying situation. Now we have a look at how buyers approach the a new product till its purchased. A new product can be a good, service, or an idea that is perceived by some potential customers as new. Marketer’s main interest is to know that how consumers learn about new products for the first time and make buying decisions on whether to adapt them. We can also define the adaptation process as a mental process through which an individual customer passes from the first learning about an innovation of a product to final adaptation, and adaptation as a decision by an individual to become a regular customer of the product. Stages in the Adaptation Process Buyers

International Product And Service Marketing

January 13, 2017
Article
Marketers of international goods and services face unusual challenges. First, marketers must figure out what goods and services to introduce and in which countries. After that, they must make a decision about how much to standardize or adapt their goods and services for the world market. On the other hand, companies would like to be consistent in their offerings. Consistency helps a company to develop a constant worldwide image. It also cuts down the manufacturing costs and eliminates replication of advertising, research and development, and product designing efforts. Furthermore, worldwide the consumers are different in their attitudes, behaviors, cultures and buying patterns. And markets also vary in their economic conditions, legal requirements, competition, and physical environments. Companies must usually react to these differences by adjusting their products’ offerings. Packaging also faces new challenges for international marketers. Packaging issues can be delicate; brand’s name, colors, and label may not translate easily

Significance Of Branding And How It Plays Its Role In A Company’s Success

January 11, 2017
Article
Brand is a name, sign, term, and symbol, or design, or a combination of these that identifies the maker or seller of a product or services. Brand is an essential part of a product for consumers, and branding can add value to a product. For example, mostly consumers would perceive a bottle of White Linen perfume as a high-quality brand and an expensive product. But the same perfume in an unmarked bottle would likely be viewed as lower in quality, even the fragrances of these perfumes were identical. Now branding has become so strong that today hardly things go unbranded. Salt is in branded bottle, common nuts and bolts are packaged with the label of different distributors, and automobile parts like spark, tires, plugs, filters – bear brand names that differ from those of the automakers. Even vegetables, fruits, and poultry are branded now; Dole pineapples, Sunkist oranges, Fresh Express

Pricing Strategy For New Products

January 6, 2017
Article
Pricing strategies usually modify as a product passes in its product life cycle. The introductory stage of any product is especially challenging. Companies bringing out with a new product, face the challenge of setting price in the beginning. They can choose between two broad strategies. One is market-skimming pricing and the other one is market-penetration pricing. These two strategies play very important in fixing price of new product. It is very crucial thing to fix right price which can be affordable for consumer and beneficial for marketers. Market-Skimming Pricing Market-skimming pricing is fixing a high price for a new commodity to skim maximum returns layer by layer from the segments ready to pay the high price; the firm makes fewer but more profitable sales. Several businesses that invent new products set initially high prices to skim revenues. Sony frequently uses market-skimming strategy. In 1990, when Sony introduces the world’s first

Competitive Advantages For Product Positioning

January 6, 2017
Article
Competitive advantage is a profit over competitors gained by offering customers great value, either through lower cost or by providing more benefits that justify their higher prices. To build beneficial relationship with target customers, marketers must understand the customers’ needs better than their competitors do and deliver more value to them. Furthermore, a company can position itself as providing superior value to its customers, it gains competitive advantage. But strong positions cannot be built on empty promises. If any company places its product as offering the best services and quality, it must then provide the promised quality and services to their customers. Thus, in fact, positioning initiates with differentiating the marketing plan of a company offer so that it will provide superior values to the consumers Marketers should think through customers’ entire experience with the company’s good and services if they want to know about differentiation. A smart company always

Impact Of Marketing Communications Mix

January 3, 2017
Article
A business’s total marketing communications mix includes the specific mix of personal selling, advertising, public relations, sales promotion, and direct-marketing tolls that the firm uses to pursue its marketing and advertising objectives. Marketing communications mix is also called promotion mix. The details of these five promotion mix tools are given below: Personal Selling Personal selling is the presentation by the sales force of the company for the reason of generating sales and building strong customer relationship. Advertising Advertising is a paid form of non-personal promotion and presentation of thoughts, products, or services by an identified sponsor. Public Relations Building excellent relations with the company’s different public by obtaining positive publicity, building up a superior co-operate image, and heading off or handling unfavorable stories, rumors, and events. Sales Promotion Sales promotions are short term incentives to promote the purchase and sales of a good and service. Direct Marketing Direct marketing is

Customer Relationship Management (CRM)

December 31, 2016
Article
The most important issue for companies is how best to analyze and use individual customer data. Most companies are flooded with information about their customers. In fact, smart companies collect information at each possible consumer touch point. These touch points consist of customer purchase, sales, services and support calls, website visits, customers’ satisfaction survey, payment interactions, market research studies- every contact between the customer and the company. The dilemma is that information is usually scattered widely across the organization. It is hidden in the separate records and databases of different departments of company. Now many companies are turning to CRM (customer relationship management) to resolve these kinds of problems, to manage detailed information regarding individual customers and to maintain customers touch points very carefully in order to maximize customer loyalty. Customer relationship management is an overall practice of building and maintaining the beneficial customer’s relationships by delivering superior customer value

Role And Impact Of Public Relations (PR) On Business

December 29, 2016
Article
PR is a major mass-promotional tool. It builds good relations with a company’s various contacts by obtaining positive publicity, building up strong co-operate image, and handling & heading off unfavorable stories, events, and rumors. Public relations department may execute any or all of the following tasks:     Press relations or press agency: It is all about creating and placing interesting information in the news media to draw attention to a person, goods, or services. Product publicity: Product publicity is for publicizing the detailed products and publicity can be positive or negative both. Public affairs: In public affairs, a company has to build and maintain local and national community relations. Lobbying: It is all about to build & maintain cooperative relations with the government officials and legislators to persuade legislation and regulation. Investor relations: To maintain excellent relationship with shareholders, investors and others in financial community who invest their money

Marketing strategy In Digital Era

December 22, 2016
Article
World has become a global village. Conducting business in the new digital era will call for a new model for marketing strategy and practice. The internet is revolutionizing how companies create value for their customers and try to build strong relationships with them. This digital age has fundamentally changed customers’ philosophy of convenience, speed, price, product knowledge, and service. Thus, today’s marketing demands introduce new thinking and action-plans. Companies need to retain most of the skills and practices that have worked in the past. But they will have to add essential new competencies and practices if they want to compete, rise, and prosper in this new digital environment. E-Business E-business involves the use of electronic platforms as intranets, extranets, and the Internet to conduct a company’s business. Almost every company has set up a website to inform about and to promote its goods and services. Others use websites simply to

Developing The Sales Promotion Program

December 21, 2016
Article
The marketers must make several other decisions in order to define the full sales promotion program. First, the marketers must decide on the size of the incentives. If the promotion is to succeed, a certain minimum incentive is necessary. A large incentive will generate more sales response. Marketers also must set conditions for participation. Incentives might be offered to everyone or only to selected groups. Then marketers must decide how to promote and distribute the promotion plan itself. A 50-cents-off coupon could be given out in a package, at a store, by mail, or in an advertisement. Each distribution process involves a different level of cost and reach. Increasingly, marketers are combination of several media into a total campaign concept. The length of the promotion is also very important. If the time period of sales promotion is too short, many prospects (who may not be buying during that time) will