SMS is a major source of communication all around the globe. It is one of the oldest and most frequently used texting technology. Marketers use SMS to reach their potential clients.  It is common practice of people to avoid marketing emails by setting up filters. Here comes SMS in play and bypass filters. The reason behind using the SMS is to conduct close range marketing practices. They are used to let your customers know about the instant offers with-in a vicinity. Vtiger is providing SMS feature for marketing anf other communication purposes.

Another major advantage that SMS is that, with-in three minutes of delivery 90% of the texts are read. This shows how good of a marketing medium SMS is for the marketers. That is why, VTiger is providing an excellent tool for SMS marketing

Following are some of the benefits of using SMS in marketing practices.

1. Text messages possess the highest number of engagement rate when compared to the other form of marketing media. So, using text messages for sending out your marketing campaigns will definitely impact increase the customer engagement
2.  It is easy to track who opened the message hence, making text messages, the best trackable marketing channel.
3. SMS is also highly interactive, as the recipient can give feedback or reply to the original offer by replying
4. SMS marketing also possess a personal touch, marketers use this opportunity and personalize the message as they want before sending it to the target person
5. Last but not least. it is very simple to use and interpret medium of marketing

VTiger providing SMS marketing feature

SMS marketing campaigns are carried out using SMS marketing feature.

How to send an SMS through Workflow in VTiger

For example, if you want to send a message to a client whenever their email address is changed then you can set a workflow to trigger the SMS whenever email address of client is changed

Without a doubt SMS is great tool to increase customer engagement and build customer loyalty while maintaining a constant touch with the client. Some of the most common example of using SMS for marketing purpose include, sending out discount coupons (Hospitality industry send discount codes and voucher to their customers), reminding customer for upcoming events (clothing brands remind their customer for upcoming sale), welcome messages (when a client registers with your business, sending them a welcome message) etc. Moreover if you want to send marketing campaigns exclusive to a limited number of customers or to a single customer, then using SMS to send the message to the recipient is a great idea, as you can give that message a touch or personalization. All being said, their is no doubt how good of a marketing tool SMS is, so yield the maximum benefit of SMS feature of VTiger.

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