Competition among the business firms is becoming fierce day by day and the speed of this changing business environment is more than ever. When a business environment changes, it means that several new players, numerous new tools emerge, and firms which fail to adapt to these changes are Gone with the Wind.
In the past, a new business tool emerged whose importance is rising with every passing day and almost every organization is in pursuit of incorporating that tool in their businesses to raise their benefits and the name of that tool is social media. It is a platform which can impact greatly in the process of shaping the image of a brand in people’s opinion. The question arises what do social media offers that made it so lucrative for the business firms.
While in past the most common point of interaction between the business firm and the clients was the sales reps, then the trend changed a bit and customer support came into the game. The information collected about the customers through these channels was not sufficient enough to make huge changes in how well a company serving its clients. Social media platforms provide opportunities which traditional methods fail to provide. Using social media allows market new products, create awareness about the brand, cater customer complaints and last but not least track down potential clients and send them offers accordingly.
The need of incorporating social media in business operations is so critical that now separate teams only to manage the social media of a firm. Even a medium scale firm hires social media executives only to cater their social media needs and in small scale firms, the marketing department is responsible for updating firm’s status on different social media platforms.
Does your CRM Support Social Media Associated Tasks?
If we sum up everything it is not false to say that the sole purpose of CRM is to facilitate business in every possible way. That means CRM should also cater to the social media need of a business, but unfortunately most of the CRM does not support any kind of social media related activity and even if they do support, then the features they offer are very basic and do not create much of an impact.
Ryan works for a furniture company as a social media executive. One of his responsibilities is to answer to the client’s complaints recorded through social media platforms. Unfortunately, the CRM he is using just records the social media posts and additional actions are taken manually by Ryan. Because of this Ryan spends most of his time sorting out the complaints and in which category they fall instead of doing something more productive.
VTiger 7 Proving to be an Ace in Social Media Usage
Well, VTiger 7 is not the same, VTiger 7 takes a thorough look at ever-changing business trends and then incorporate the solutions to those changes accordingly. VTiger 7 understand how important is social media and in how many different ways it can benefit your business. So, to accommodate to your social media related needs, VTiger 7 introduced a specialized module named as the “Social Module”. The aim of creating this module is to provide VTiger 7’s clients a one stop solution for all the social media related problems.
What does VTiger 7’s Social Module Offer?
VTiger 7 offers a huge range of features that can enhance your business image across the different social media platforms. I will discuss some of the major features to give you a perspective about the power of VTiger 7 social module.
– Automatic ticket generation is a feature of VTiger 7 social module which is used most frequently. Hearing out the complaint is the very first step when a complaint is received, same is the case with the social media complaints as well. So whenever a person tweets a complaint regarding your product, VTiger 7s social module generates an automated ticket in regard to that complaint. Which saves a lot of hassle, effort, and human resource.
– Another very critical feature of VTiger 7 social module is 1-click customer history. Whenever a person tweets regarding your product, the whole record of that person like his previous tweets, his subscription plan, and his complaints are one click away from you as VTiger 7 has already automated all the history of dealings and interactions regarding that person.
– VTiger 7 also understands how social media platforms can be sued as a powerful marketing tool. The marketing campaign proves to be effective if it hits the right target segment with the right product. VTiger 7s social module can be used to track the needs of the customers and then design the product accordingly.
Now Ryan is using VTiger 7 social module for performing his duties. Which offers him a lot of useful features and reduced his workload significantly by automating the tasks. Ryan made the right decision by switching to the VTiger 7, as its social module can help manage your social media related operations with efficiency and accuracy. Be like Ryan and embrace the abilities of VTiger 7 CRM social module and yield greater benefits.