It is not wrong to say that a satisfied customer is the biggest asset for a business. Customer satisfaction can act as a make or break for a business. Managing satisfaction is a complicated task. Measuring customer loyalty helps businesses to provide better solutions to their valued customers. It is observed that firms with high customer satisfaction gets more business. Many goods just failed because of poor customer satisfaction, because if you do not care for customer’s satisfaction in return they will not care for your products and goods. In the world of CRM systems,  it is very easy to measure Client’s Satisfaction with VTiger.

Advantages of getting Feedback

Following are some of the main advantages that customer satisfaction yields for a business

1. Selling to a satisfied is alot easier as compare to the new customer or customer who has a bad experience with your company.
2. A satisfied customer generates a positive word of mouth, hence resulting in more positive business image.
3. Customer satisfaction works as a competitive advantage over your rival business firms

Often businesses fail to capitalize on customer satisfaction or completely do not account customer satisfaction into their business development policies because they do not know how to measure it. Most of the CRM systems comes with the customer satisfaction tool, but not all of them are effective. In this regard VTiger CRM offers a brilliant solutions, VTiger’s customer satisfaction survey is very comprehensive tool and yields accurate results.

VTiger’s customer satisfaction survey is simple to design and implement. Client will recived an automate surevery, once his/her ticket is closed. That survey consist three emoticons i.e. happy, sad and neutral. Using this servey feature, Vtiger users can measure the satisfaction level of the clients.

Why measuring clients satisfaction with Vtiger is helpful?

Survey feature is used to measue clients satisfaction using Vtiger and deduce the following information

1. Who will buy again? happy customers tends to buy again. If a customer gives a happy react this means their is a chance that he will shop again
2. A neutral react means that their is room for improvement and you can polish your products and services.
3. Geeting Sad feedback on recurring basis, means that their is something seriously wrong and needs urgent attention. So, VTiger’s customer survey provides you opportunity to identify the room of improvement in your business.
4. In case or frequent bad feedbacks, managers can take a look into support process and representatives and regulate it or induce improvements in it. Good feedback means, support team is doing great and should be rewarded. Feedback feature helps in motivating and regulating the team.

Take a look at VTExperts Feedback extension, if you need a bit more detailed feedback tool.

Next artticle: Use of Conditional Layout in Vtiger