When we look at real life scenarios, it is not hard to notice that only those people influence others more, who have great communication skills. Same is the case with business firms, an organization with superior communication setups yield far greater profits than ordinary ones. How better communicating process helps business firms? Well, there are numerous reasons behind this phenomenon, but I will like to quote some of those:

• A better communication process helps business to identify their needs more effectively and take decisions accordingly
• Good communication leads to comprehending the customer needs with more accuracy and then respond to them with product they want
• Effective communication model increases the productivity of employees and helps in maintaining better relationships among them
• Customer service depends on upon how efficiently firm’s representative can communicate with the customers, so in this regard organizations with strong communication image gets a competitive edge.

We can conclude that good communication setup is an integral part of a business firm. Same is the case of digital world. In current business environment firms are operating using number of application softwares. From a small filling station on an abandoned highway, which hardly caters 10 to 15 customers per day to a popular fashion magazine, which reports every new trend, all types of business uses some kind of softwares and applications to optimize the output of their operations. When more than one applications are being used by a business, the need for communication among different application arises quite often.

VTiger is Aimed to Serve its Clients

VTiger is more than a CRM; it is your personal assistant which helps you to find solutions for your business problem. VTiger 7 allows the communication with numerous applications, so you can move data from application to VTiger 7 and save your precious time. But, sometimes the ability of VTiger 7”s communication with another application gets limited because of some factors like difference in the platform used for developing app.

Well, VTiger took care of this issue as well, as the mission of VTiger is to facilitate its clients by any means possible. Vtiger 7 is collaborated with Zapier to make the process of communication between VTiger 7 and other applications easy for its valued customers.

What is Zapier

Zapier is an app which provides the solution regarding communication problems of the business firms. It is an automation application whose sole purpose is to help different application communicate with each other, or in simple words it makes applications to speak with each other. There are also some other applications whose working is very similar to Zapier like IFTTT, Geekier, Cloudwork etc. But, the feature which makes Zapier superior to its competitors is that it is very business focused, while others are leaner towards the social aspect of life.

The tasks whose frequency of repetition is quite high, Zapier automates the whole process and it is not limited to one application only. Zapier allows its features to be used on more than 400 applications, which is an evidence of how much different software developers appreciate this application. The process which is automated by the Zapier is known as a Zap, we can say it is a recipe which application used to automate the process, which is recurring with high frequency. A Zap consist of two major parts; the first one is “Trigger” and the second one is “Action”. For example, a sales rep is VTiger 7 and he is using Gmail as an e-mail client. He wanted to get what is written in e-mail as a text message on his VTiger 7 CRM. He can automate this process of communication and increase the efficiency of VTiger 7 using Zapier. The email on his Gmail ID acts as a trigger and message he receives on his VTiger 7 CRM is the action.

Zapier supports a wide range of applications like google sheet, Gmail, Trello, Facebook pages, Instagram, survey monkey, Xero, google forms etc. what makes it more interesting and resourceful is the fact that it doesn’t require expert level programming to automate the process of communication between two applications.

Example to Show How Zapier Helps VTiger 7 Users

Alisa works as social media manager for a well-known restaurant. One of her key duties is to track the people who comment on the Facebook page of that restaurant and then input information into VTiger 7 CRM in order they can be targeted as leads using Facebook advertisements.  It consumes a lot of her time, which she can invest in other fruitful business activities. Alisa came to know about VTiger 7 and Zapier integration feature for better communication. She automated the process of turning a person who commented on Facebook page into a potential lead on VTiger 7 CRM, thus showing him or her the advertisement of the new deals restaurant is offering. Now, whenever a person comments on the Facebook page of the restaurant, it acts a trigger. In result of which information is sent to the VTiger 7 and an automated advertisement is shown to that person as an action.

VTiger 7 and Zapier, without a doubt best applications which are better together. Improve efficiency of your business operations using VTiger 7 and Zapier integration.

Learn more about the VTiger and Zapier integration in this article.