In recent years, it is a big challenge for advertisers to get more attention of customers on social media. Advertisement is all about psychology. In advertisement, advertisers use words, people, emotions, and images to influence target people that they need, want, and desire a company’s goods and services. Mostly advertisers have quick understanding of social media marketing tools that they use. Facebook gives small real estate to advertisers to post their ads and grab attention to customers. Creative writings and images are very important for advertisement. So be selective and careful when you create Facebook ads. Only throwing up images and some random content is not the correct strategy for business. The core idea of advertisement is to be thinking and visualizing your content to get more benefits with Facebook advertising.
So there are some psychological techniques to make your ads more effective on Facebook to grab more attention of users from the big crowd and make your ads unforgettable to your target customers. Psychological techniques are:
- Show Faces in Ads
You want to draw your customer’s attention direct to your ads, so demonstrate faces in it. We love smiling faces and to read people’s emotions in their facial expressions. It is the best tool to get customer’s attention.
- Use Emotions to Win
Emotions are always won over rationality. Emotional ads, tag lines, and content touch people’s heart and they relate it with their lives so easily.
- ‘Red’, the Color of Attention
Red, blue, and green are three basic colors and all other colors come up with these basic ones. Red is the most prominent among all and catches human eye. Facebook is in blue color so advertisement is red give it shocking effects.
- Conflict of Ideas
You are smart, competent and growing in business and people usually like to read all writing content. And that’s make you successful. People read the finished ad package but sometime internally there are conflicts of ideas in advertisers’ mind to make come up with superior quality of visualization.
- Use Vital Words
Quality images and unique content writing are essential for ads but vital words give bounce to your advertisement. In recent era, these words are ultimate use in content to drag customers’ attention. You, Free, New, Because of You, Instantly, and Over to you, these are the most powerful words to get users attention. They feel you are directly addressing to them so they keep you in their minds.
So these are some psychological techniques to grab your target customers through ads. Facebook, Twitter, and Google are in everyone’s hand so it is a best medium for advertisement to get people attention.