The first and very basic question that arises in minds when people heard about the term marketing automation is, what basically is meant by marketing automation? Well, automation of marketing related tasks in a business firm like electronic mails, social media management and other such operations is called marketing automation. No matter either you are a well-established corporation or a small business which is on the verge of scaling up, marketing automation is a process which can benefit your business to a huge extent. 5 Major ways of yielding incentives by using marketing automation are as follows
- Automate your emails for reaching your target market more effectively and efficiently
Email is the most common formal medium of communication that is used by business firms. Organizations contact with their potential leads, clients etc. through email. You can save a lot of human resources and valuable time just by automating the process of sending emails to only those contacts which fulfill certain conditions (Conditions which are carefully designed and should meet certain guidelines to consider a contact as a potential client or lead).
- Target your valued customers with the product they are in need of instead of bombarding them with irrelevant offers
Telling your customers about the new product ranges using automated generated emails is a very effective tool. But, this tool lost its true meaning when not used appropriately. For example, when a potential client visits the website of a business, the business start to target that person by sending him emails about their products irrelevant of the fact do that, person showed any interest in the product business is marketing to him using the emails? Here use the power of marketing automation and send him the advertisements of the product line only in which he is interested. Example, if you are a clothing business and a person visits men jackets section, then target him with the advertisement of men’s clothing only especially when the new stock of men’s jackets arrive, instead of marketing female accessories for him.
- Use the power of marketing automation to collect data from Webforms
Webforms is one of the most potent sources of collecting information regarding the visitors. Automate the process of collecting data from the Webforms and integrating it into your CRM like VTiger 7. It will help you to automatically collect data and target them with the accurate offers and products.
- Retain and cater your existing customers by providing them special care
Well, established business firms earn most of their revenues from their existing customers. Moreover, engaging existing customer requires fewer efforts both in terms of human resource and financial expenditures as compared to new clients. Automate the marketing related communication with the existing customers and re-engage them if they stop interacting with your business. Whenever a customer stop visiting your website for a specific time period and auto-generated email is sent to them telling them what new are you offering and tell them about special discounts.
- Enhance the competence of social media posts by automating them and reach more people
In today’s business environment social media is an effective tool to market your product to a huge population. From Coca-Cola (a giant of the corporate world) to Bread & Beyond (A small scale bakery business in a developing country) every business is benefiting from the use of social media for marketing purposes. To capitalize on the opportunity mentioned earlier, it is better to use more than one social media platforms. The most common social media platform businesses are currently using contains Facebook, Twitter, and LinkedIn. It takes a lot of effort to republish the same post across different social media platforms. Automate this process so that whenever you post something on your business page it will be automatically posted on other social media platforms.
Embrace the power of marketing automation and expand the horizons of your business. It is a cost effective yet very comprehensive method of marketing your business.