Communication is the heart of current business environment if we take a thorough look at all the procedural advancements from the past two decades, it is not hard to notice most of them involve an improved communication process. Firms started to use multiple tools to better the communication process up to the extent that to some firms their enhanced communication system turned into the competitive advantage. Current business culture provides a long list of diversified yet efficient communication tools, different tools offer different levels of benefits to a single firm. For example, for some firms text messages prove to be the best communication device, while for some video calls acts as the most efficient communication device. But there is one tool which is equally popular in all types of firms and the name of that communication instrument is E-Mail short for Electronic Mail.
“91% of the consumers check their emails on regular basis”
There is a long list of benefits that can be attained using the e-mail for the communication process. Although e-mail is famous for personal usage as well, but some of its benefits are more valuable to the business firms as compared to the casual usage. An example of such benefit is record keeping, email keeps all the record of past communication with a person, this feature is very valuable to the business firms as they can take a brief look at the past communication using few clicks and more over evidence of the communication process is established. No one can defy the importance of the emails and everyone is using the power of this instrument to better their operations, then how can you use the same tool but yield greater benefits as compared to your competitors? The answer to this question is Customized Emails.
VTiger 7 and Customized Emails
Emails are like food, how good the content is but to skim value out of it you have to make them look attractive. You got two options, first to send a standard message to all of your clients and seconds is to send customized messages to each of your clients tailored as per their needs. What will you prefer? Obviously, all of you choose the second option and that is the right thing to do. We are living in the era of customization, from your laptops to your pasta everything is getting customized, then why not use customized email? But, when we come towards customized emails its drawback is it requires a lot of effort. To rescue from all your problems related to customized emails VTiger 7 offers Email Template Designer
Key Features of Email Template Designer
This tool provides a number of different alternatives to enhance the looks of your emails by putting the minimum effort required. Some of its key features are listed below
It offers built-in email templates which serve different functionalities, for example, one template is to send invoices to your clients and the other one is designed in order to send a reminder about the due bills
Although all the built-in templates are carefully designed in order to serve the purpose as well as leave a good impression on the reader because of attractive looks. Still, if you do not find a single template in accordance with your requirements then you can design your own email template using this tool.
Using this feature of VTiger 7 CRM you can also track the response to your emails, for example, your firm launched and email campaign in which they sent emails to random people. Using this tool you can measure how many of them interacted with the email you sent. This tool keeps the record of unique opens, internal links clicked and bounced, the effect of A/B testing with the subject of the email etc.
It also helps you to tailor your email for the mobile devices. According to a research 48% of the emails are opened using mobile phones, so while designing email campaigns one cannot ignore this area. In order to serve their customers in best possible way VTiger 7s, this tool also allows designing emails in accordance with the mobile device.
Benefits of Using VTiger 7 Email Template Designer
Using this tool you can save a lot of valuable time which can be invested in other constructive business activities
Your valued customer felt loved when you address them in a unique manner catered to communicate to them only. It encourages them to buy your product and existing customer try to expand their business relationship with your firm
Email response track option allows you to design more efficient email campaigns for the future and avoid mistakes that you made last time
It is a low-cost method which never fails to provide you the results you anticipated, VTiger 7 tries to offer best solutions to its clients in limited financial resources and this tool is an example of this approach