Email is an integral part of today’s business environment. Carefully designed emails, enhance the customer response without a doubt. Let me tell you some interesting facts in this regard i) This study states that percentage of people who prefer to read attractive email is 66 and ii) another survey shows that 80% of the people who use a mobile phone to reach their mail, delete an email if it does not look good in appearance. This shows the appearance of the email also matters in addition to its content.
Marketing professionals who realized the power of email appearance, now spend more than two hours only on making emails more beautiful for their business prospects. The two major problems marketers face in this regard is that they have no experience of using designing softwares like HTML and CSS and the increasing number of new sales campaigns cause shortage of time
Don’t worry VTiger 7 is here to the rescue, its email design template feature can make your emails more attractive and likeable. It contains built-in templates and all you have to do is incorporate your data into the template. It saves a lot of time and effort which you can invest into any other business building activity
Built your own template or choose from a wide range of existing templates
Keeping in mind that your time is a valuable asset, VTiger 7 email design template feature comes with a range of already build templates. This is also helpful for the beginners. While, the experienced users can design their own template just by dragging and dropping content blocks which meet their requirements.
Design for mobile devices
More than half of the users access their email through mobile devices. So, the compatibility with mobile devices is a necessary feature. VTiger 7s this feature optimize your emails for mobile devices. Inbuilt media queries are adjusted by default according to email view-ability. To make it more pleasant for the reader’s options like resizing fonts, single column design, tap-able links and buttons are also provided in designing phase.
Options to Check and Modify + Track
After launching the campaign, you can get useful statistics about the response of the target market. You can measure data like number of unique opens, internal links clicked and bounces, this helps in testing and tweaking the campaign on the response basis. The effect of the A/B testing for a subject line, call to action, body text, email layout (e.g.: single column vs double column), background color, text color, font size and style, the frequency of images can also be measured through this feature.
Real Time View of Email Templates
Step 1: Choose from built-in theme/blueprint or code to construct a template right from the start
Step 2: Easy to use drag and drop feature to spice up your theme
Step 3: Incorporate desired content into the block
Here is a comparison between before and after putting content into the block
Step 4: Take a look how email will appear on mobile devices and desktop computers
Mobile device view:
Step 5: Track email campaigns efficiency and performance
Take a brief look at our documentation so that you can design attractive and efficient emails. The whole procedure is described in easy to understand step by step procedures. Got any questions? Or need further information? Just contact us at [email protected].