Email has become a very strong source of marketing nowadays. It is easy to access your customers and target market through emails. In emails, the subject line provides your readers a good start for your marketing campaign, so that line should be appealing and captivating.
When people read the catchy subject line, they read the email right away because the subject lines matter a lots. It is the power of internet and email. There are lots of social media which came and went but email marketing has been and still a great mode to connect with thousands and thousands of people and it is easy to engage them and convert them into your audience.
So it is very important to write a captivating subject line that attract your readers in large amount and get the email opened. So there are few helpful tips to create best subject line and grab more and more audience for your marketing campaign.
- Subject line with question
Questions give different thoughts to the reader and they open up the email to find out what the email is all about.
- Insufficient subject line
Subject line should be short and powerful to grab audience attention. Like 50% off and 2 days left etc.
- Subject line with announcement
You can use words “New Arrival” or “Introducing” in subject line so reader would think about the new arrivals of products and definitely open up the email.
- “How to” format
No bad and harsh words should be use in subject lines but “how to” can be used in some contexts like ‘how can you get free shopping vouchers’.
- Subject line with numbering
Numbering is a great idea to make your email more effective and specific. People take emails seriously when they see facts and figures in subject line.
- Expression of surprise
It is not the specific way to grab attention. But it is useful formula and it is just to surprise your targeted readers with something that they would not expect from you.
- Subject line can be personalized
Personalized subject line is more effective. You are addressing with your reader directly. So it is more eye catching for customers.
Do you have any more ideas of email subjects that may catch readers’ attentions? Share with everyone in the comments.