What is PR?

PR or personal relationship is a method using which business firms communicate with the people and media. The fundamental purpose of generating PR is to develop good relationships with the customers so that you can know more about what they need and then design your products accordingly. It is one of the tools that is widely used by companies for marketing purposes.

Today I will guide you about some of the most common strategies for creating PR and what benefits it can offer to the organizations

PR Tools that can Help your Business

As I told earlier PR is one of the ways corporations use to create a positive image of themselves in front of general public. Here are some of the most commonly used PR tactics and tools:

–    Press Releases: Advertisements are not the only method using which brands create awareness about themselves. Press release using television, radio channels, magazines etc. prove to be very beneficial for the corporations. The reason behind success of a press release is that the audience finds it more trustworthy in comparison to the paid advertisements

–    Public Events: Public events are also one of the modes that firms use to create a buzz about their products and services. Marketing teams attend public events in order to enhance the process of communication. Public events provide an opportunity to the organizations to deliver their message to the audience directly (Face to face), which proved to be more impactful as compared to the other mediums.

–    Marketing through social Media: Companies are embracing the power of social media and use it to bond with the public. It is a rapidly growing trend to use social media platforms to create PR.

Incorporating these PR functions can benefit your business at a vast level. Good PR can yield miraculous results in terms of the company’s image and profits both. Some of the biggest PR benefits are as following:

1. It helps in creating a positive image of the firm or brand. Moreover, instead of promoting your product only, it endorses your whole business.
2. When the bond between the organization and the customers is strengthened, the aspect of credibility is boosted automatically. So, PR helps in establishing credibility about the firm
3. PR also helps in generating new leads, for example, when a firm publishes a press release in return of it people who are not interested in the product will also think about making a purchase. Because they find it more transparent as compared to advertisements.
4. The target market that is pursued using PR is more precise and well defined, which in return makes the message more influential and encouraging.

Although one disadvantage of using PR for business purposes is that the PR activities are very costly to carry out. For example, organizing a public event can prove to be very expensive. The reason behind high costs of PR activities is that they are exclusively designed and is tailored according to the audience. But, the benefits that can be yielded using PR outrun its cost by a fair amount of margin.