#Hashtags were introduced on IRC’s (Internet Relay Chats) for live chats and messaging. Twitter made them popular and these hashtags initially used in Tweet Chats. Tweet chats are open group discussion forum. The core of this tweet chat is still related to how marketers can use the #hashtags for marketing their goods and services today.
What is a #Hashtag?
Hashtag is a word, a group of different words with this “#” sign like (#Hashtags, #DigitalMarketing or anything can be). If you have more technical knowledge, you might know them as metadata tags. From marketers’ point of view, you would have known these tags as a way to engage with your customers.
Use of these hashtags goes ahead of casual blocking of the tags into tweets & posts. On different social network platforms such as #Instagram, #Twitter and #Snapchat, the calculated hashtags marketing can boost your business impression, it can make your post content more searchable and give support to users to talk about your brands. So marketers should learn how to tag posts and topics on their priority.
Important hashtags marketing techniques are given below that social media team can use to engage their target audience successfully.
Use the Trending Hashtags
As a marketer, you want to target your audience through hashtags on different social media networks. Always be selective in hashtags’ wording. It should be a trendy and eye catchy for the audiences.
Easy to Memorize
When you choose hashtags for marketing, always keep it in your mind that wording and tags should be easy to remember in the minds of your customers.
Use Hashtags on Multiple Social Media Networks
Use different social media networks for using hashtags for marketing purpose. Hashtags were started from Twitter, now Facebook, Instagram and other networks are allowed to use this to mark posts and comments.
Create Stories with Hashtags
You can create story with hashtags just to grab attention of your audience. People will attract more towards a brand if they are telling stories rather than selling products.
No Same Hashtags on different Social Networks
Be selective when you create hashtags. Before writing, search the hashtag words. Same word should not be used on other social media network. Otherwise it will lose the interest of the target audience.
Whenever you use #hashtags in social media strategy, make sure you are using right hashtags, with the trendy wording at the right time to target your audience in a well positive way.