In recent marketing tends, emails emerged as one of the most strong marketing tools. From a simple business dealing in one commodity, to a multinational corporate giant that offers a diverse range of products, everyone is benefiting from emails. The reason behind vast usage of email as a marketing tool is its benefits; some of the prominent advantages include its cost effectiveness; you can reach a wide range of audience using it; distances do not matter while using emails etc.
There are also some drawbacks of using email, like most of the people do not even bother to open the email and delete it. To tackle this problem marketing personnel should design an attractive subject for emails. One strategy in this regard is to design customized emails specifically for the recipient. If you get an email in which you are addressed with your name rather than just a typical respected sir, obviously it will make a positive impact on you. But when you are dealing with thousands of different customers, designing customized emails for each one of them manually is impossible and using an automated software will be difficult too.
Design Customized Emails using VTiger 7
VTiger 7 CRM understands that every client of yours need special care and one way of showing your concern is to addressing them with customizable emails. To assist you in designing customizable emails, VTiger 7 offer predesigned email templates which need just a little bit of tweaks and after some simple tailoring they are ready to impress your clients. In this regard, VTiger 7 also provides some predefined email templates and you can also design a basic email template yourself which will act as a predefined email design for your customized emails.
Points to Ponder while Dealing with Customizable Emails
Although the process of designing and using customizable emails is very easy, but still there are some areas about which you should be cautious. Some insights regarding customizable emails are given below
– Creating an Email Template: To create an email template just go to Menu > Tools > Email Templates > Add Email Templates
Template Name: In this field enter the name of the template which will be used to identify it in future.
Description: In this area, you have to specify the purpose and general information about the template you created and the type of customers it will cater etc.
Select Module and Field: In this drop down menu you have to select the module to which the template is related.
General Fields: Here you can input the details linked to the firm which is sending the emails like its logo, current date, current time etc.
Subject Fields: This field is mandatory and it will contain the subject of the template you designed.
– Empower your Emails using HTML : VTiger 7 also consider the fact that only attractive emails can make an impact while passing through all the barriers around the email recipients. In order to make your emails more attractive and eye catching, VTiger 7 allows incorporation of HTML codes in your customized emails. When creating an email template locate a source button. Clicking it will represent a blank space where you can copy the HTML text. After pasting the HTML code, just click on the Save button to apply the changes.
– Sending Emails: Major job is done once you have created an email template. Now all you have to do is to send it to the recipients after making tiny alterations. While sending emails, configure following fields
To: Here enter the address of the recipient to whom you are sending email
Include Sign: it is a check box enabling it will enter your signature in the email.
Select Email Template: This button will direct you to all the templates which you have created and which VTiger 7 offers by default. Choose the template according to the context of the email and click send button
– Deleting a Template: You have created a template which you think is no longer of any use or is not attractive enough to fulfill the purpose, you can delete it in an instance without any problem. Go to email template, locate and click trash bin icon to remove that template.
Interact with your customers in a better manner, wish them on their special day or tell them about new product arrival by sending them specially tailored customizable emails and create value for your business firm as well as for the customers.