January
VTiger on Steroids
January 24, 2017
Article
If you are reading this article, chances are – you are a heavy VTiger user. As you probably know, there is no perfect CRM solution that can do everything your business needs, however VTiger can likely do 80% of the things that your business needs and to fulfill the rest – the best way is to add extensions or plugins. We’ve put together a list of most commonly used VTiger Extensions. It includes some of our favorites such as smart search, real time duplicate check, enhanced views and many more that really make VTiger more intuitive and user friendly CRM. 1. Chat With Your Team Emails are great, but they tend to get lost or buried in the inbox, so we came up with a chat plugin for VTiger. It allows you to create channels, private & group chats. It’s very easy to use – slides out/in without closing your
Significance Of Brand Equity
January 20, 2017
Article
“The commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.” Actually it is the value of a brand. Brands are just the names and symbols. Brands symbolize consumers’ perceptions and feelings regarding any product and its performance – everything that the good or service means to consumers. According to the analysis, brands exist in the minds of customers. Thus, the actual value of a strong brand is its power to capture customer preference and loyalty. A strong brand has high brand equity because it effects customers’ reliability and reactions toward the particular product or service. Evaluation of a brand’s equity is the extent to which consumers are willing to pay more for their favorite brands. A study found that 72% of buyers would pay a 20% premium for their desired brand than the closest
VTiger’s Appointment Pages
January 20, 2017
Article
Doing business is far more complex than what is seems from the surface, sometimes a small mistake can cause huge loss and sometimes a little tweak in the operations can earn fortunes for the firms. Every business activity is important and little negligence can prove to be disastrous, it is commonly observed that firms take some small tasks for granted because of which they not only bear financial loss but their market value also gets hurt. Business operations in which carelessness is commonly observed include scheduling a meeting, sending feedback, unprofessional emails and many more. Imagine yourself leading an organization, do you want an unprofessional organized meeting to hurt the reputation of your business? The answer is very simple NO Now coming towards the hassle which people commonly face while scheduling a meeting and how they impact your firm’s reputation in a negative manner. Assume that you are a
Buyer’s Decision Process For New Products
January 17, 2017
Article
Buyers may pass quickly or slowly through different stages of buying-decision-process, and some of those stages may even be reversed. It is much depended on the nature of the buyer, the product, and the buying situation. Now we have a look at how buyers approach the a new product till its purchased. A new product can be a good, service, or an idea that is perceived by some potential customers as new. Marketer’s main interest is to know that how consumers learn about new products for the first time and make buying decisions on whether to adapt them. We can also define the adaptation process as a mental process through which an individual customer passes from the first learning about an innovation of a product to final adaptation, and adaptation as a decision by an individual to become a regular customer of the product. Stages in the Adaptation Process Buyers
“Tags” In VTiger
January 17, 2017
Article
Data plays an integral role in the success of business firms, organizations with low-end data often face serious problems in progression and sometimes are outperformed by the firms which do not possess half of the resources in comparison to them. We are producing data more than ever and even the small scales business firms also take data collection into account and analyze it with state of the art techniques to gain quality results out of it. Data is equally important for improving external operations and internal performance of the organization, but with the changing business culture, the pace of data collection and data processing is also increasing. Now a day’s most of the firm’s decisions are backed by proper data analysis. According to a research each manager spends more than two hours daily in obtaining new data and then spend further time to refine it and collect meaningful information out
International Product And Service Marketing
January 13, 2017
Article
Marketers of international goods and services face unusual challenges. First, marketers must figure out what goods and services to introduce and in which countries. After that, they must make a decision about how much to standardize or adapt their goods and services for the world market. On the other hand, companies would like to be consistent in their offerings. Consistency helps a company to develop a constant worldwide image. It also cuts down the manufacturing costs and eliminates replication of advertising, research and development, and product designing efforts. Furthermore, worldwide the consumers are different in their attitudes, behaviors, cultures and buying patterns. And markets also vary in their economic conditions, legal requirements, competition, and physical environments. Companies must usually react to these differences by adjusting their products’ offerings. Packaging also faces new challenges for international marketers. Packaging issues can be delicate; brand’s name, colors, and label may not translate easily
Basic To Advance Uses Of VTiger Calendar
January 13, 2017
Article
Planning is an important part of business, firms spend a huge chunk of their resources on planning just to make sure incoming season they perform better as compared to the previous seasons. Scheduling is an important part of the planning and a number of different tools are used for this purpose. One of such tools is the calendar, it is one of those few instruments which are most widely used in business operations. The benefits of a well-designed calendar are beyond measurement. To ordinary people, the application of calendar is just to remember dates, but for business professionals it is a handy assistance using which they keep track of stock delivery, meeting with a client, meeting deadlines, services, and product launch dates etc. If we analyze the habits of successful professionals it is not hard to observe that they use calendars to manage their schedules and take advantage of it
Significance Of Branding And How It Plays Its Role In A Company’s Success
January 11, 2017
Article
Brand is a name, sign, term, and symbol, or design, or a combination of these that identifies the maker or seller of a product or services. Brand is an essential part of a product for consumers, and branding can add value to a product. For example, mostly consumers would perceive a bottle of White Linen perfume as a high-quality brand and an expensive product. But the same perfume in an unmarked bottle would likely be viewed as lower in quality, even the fragrances of these perfumes were identical. Now branding has become so strong that today hardly things go unbranded. Salt is in branded bottle, common nuts and bolts are packaged with the label of different distributors, and automobile parts like spark, tires, plugs, filters – bear brand names that differ from those of the automakers. Even vegetables, fruits, and poultry are branded now; Dole pineapples, Sunkist oranges, Fresh Express
Uses Of VTiger Email Template Designer
January 11, 2017
Article
Communication is the heart of current business environment if we take a thorough look at all the procedural advancements from the past two decades, it is not hard to notice most of them involve an improved communication process. Firms started to use multiple tools to better the communication process up to the extent that to some firms their enhanced communication system turned into the competitive advantage. Current business culture provides a long list of diversified yet efficient communication tools, different tools offer different levels of benefits to a single firm. For example, for some firms text messages prove to be the best communication device, while for some video calls acts as the most efficient communication device. But there is one tool which is equally popular in all types of firms and the name of that communication instrument is E-Mail short for Electronic Mail. “91% of the consumers check their emails
The Mobile App VTiger 360 Makes Business Smarter
January 10, 2017
Article
Cell phone is a very handy innovation of past decade, at start cell phones were bulky and were very hard to carry around. But with the advancements in technology they became smaller in size and their functionality kept on increasing at a rapid rate. At first, mobile phones were used to make calls and send SMS only, but with the passage of time it took spot of many other handy gadgets like cameras, alarm clock, calculator etc. The mobile phone is a multipurpose device whose functionality has crossed traditional usage long ago. When we talk about multipurpose nature of mobile phones what comes in your mind when you think about its professional application? The answer is the usage of a mobile phone in carrying out business operations. Cell phones are vastly used in the field of business from sending emails to the clients regarding their queries to tracking the shipment
Pricing Strategy For New Products
January 6, 2017
Article
Pricing strategies usually modify as a product passes in its product life cycle. The introductory stage of any product is especially challenging. Companies bringing out with a new product, face the challenge of setting price in the beginning. They can choose between two broad strategies. One is market-skimming pricing and the other one is market-penetration pricing. These two strategies play very important in fixing price of new product. It is very crucial thing to fix right price which can be affordable for consumer and beneficial for marketers. Market-Skimming Pricing Market-skimming pricing is fixing a high price for a new commodity to skim maximum returns layer by layer from the segments ready to pay the high price; the firm makes fewer but more profitable sales. Several businesses that invent new products set initially high prices to skim revenues. Sony frequently uses market-skimming strategy. In 1990, when Sony introduces the world’s first
Benefits Of Integrating QuickBooks And VTiger
January 6, 2017
Article
While doing business you interact with a number of different parties which act as a different stakeholder and directly or indirectly offer something to our business in return of some benefits. When a business is interacting with a range of diverse people in order to cater them all firm has to perform different activities and one of such activity is managing financial and accounting side of the business. Payrolls play an important function in every business, using this tool you have to develop schematic according to which you pay to your employees and it is one of the most prominent function that your human resource department performs. Furthermore, another function which requires an immense amount of effort is invoicing (charging customers), it is an area where business faces serious struggle. In the current business environment, a number of different software is offered by diverse developers to provide you a better
Competitive Advantages For Product Positioning
January 6, 2017
Article
Competitive advantage is a profit over competitors gained by offering customers great value, either through lower cost or by providing more benefits that justify their higher prices. To build beneficial relationship with target customers, marketers must understand the customers’ needs better than their competitors do and deliver more value to them. Furthermore, a company can position itself as providing superior value to its customers, it gains competitive advantage. But strong positions cannot be built on empty promises. If any company places its product as offering the best services and quality, it must then provide the promised quality and services to their customers. Thus, in fact, positioning initiates with differentiating the marketing plan of a company offer so that it will provide superior values to the consumers Marketers should think through customers’ entire experience with the company’s good and services if they want to know about differentiation. A smart company always
Useful Insights Of Magento Carts In VTiger
January 5, 2017
Article
Once there was a time when if you told your friends that you are going to buy to purchase a jacket online using the internet, they would have considered you as a fool and made fun of you, labeled you some kind of a lunatic. But now online shopping is a practice which changed the whole face of the world economy, in fact, because of an online sale and purchases the term of E-economy is introduced. The reason behind the success of online shopping is its benefits it can offer to the customers. Using the internet for purchasing products save you from the hassle of physically going to the markets, moreover, the range of variety that is available in e-markets is far greater as compared to the traditional stores. On the seller’s end it helps them to reduce their costs as there is no need to rent out or purchase
Impact Of Marketing Communications Mix
January 3, 2017
Article
A business’s total marketing communications mix includes the specific mix of personal selling, advertising, public relations, sales promotion, and direct-marketing tolls that the firm uses to pursue its marketing and advertising objectives. Marketing communications mix is also called promotion mix. The details of these five promotion mix tools are given below: Personal Selling Personal selling is the presentation by the sales force of the company for the reason of generating sales and building strong customer relationship. Advertising Advertising is a paid form of non-personal promotion and presentation of thoughts, products, or services by an identified sponsor. Public Relations Building excellent relations with the company’s different public by obtaining positive publicity, building up a superior co-operate image, and heading off or handling unfavorable stories, rumors, and events. Sales Promotion Sales promotions are short term incentives to promote the purchase and sales of a good and service. Direct Marketing Direct marketing is
Outlook And VTiger Data Synchronization
January 3, 2017
Article
The current business environment is very much dependent on technological advancements, with every new morning a new tool is offered to the business community to enhance their operations and the only factor behind these discoveries is the rapid growth of the technological sector. One such tool offered by the technological advancements is electronic mail a.k.a. e-mails. It is equally beneficial for personal and organizational use. When we look at organizations email has evolved from a communication tool to management tool. As in the past, the only purpose of the email was to communicate, but now firms use it in different innovative methods as a managing tool. Now question is that how important emails are to us? To answer this question, I would like to state some facts i.e. If you want to create an account on a social network you need an email, if you want to register for any