In recent years, Email marketing has been evolved as an essential ingredient to run a successful business, whether your business is online or offline. You receive up to $38 in return of each dollar you spend on Email marketing. So you and your staff must be comfortable to ask your customers’ email addresses every time they shop with you in your sales stores. Along with this, you develop a set up to gather customers’ info online. After having this vital piece of information, you’ll be able to maintain relationship with your customers in the loop on different offers, discounts, sales, events and much much more. By developing this kind of relationship with your customers, you will make it sure that you are on the top of your customer’s mind when they purchase, and keep on to shop with you again and again.
Dynamic sales vise email marketing is never a cup of cake but you can use best marketing tactics to enhance your business by altering your emails according to your customers’ needs and demands. So given below are three email marketing tactics that can drastically boost sales for your online store.
- To target and appreciate your best customers
In sales, the rule regarding 20/80 gives us an idea about that your 20% of customers make 80% of your business revenue and profits. The relationship maintenance with these valuable customers should be your top priority. So the most important thing to do is identify your priorities customers. It will vary business to business. Always target your valuable customers and send them greetings via email on different occasions so you’ll always be in your customers’ mind.
- Welcome series for new customers
It is very important to privilege your valued customers but along with this never take your new customers for granted. Always welcome your new customers right away after they have made their first shop with your store. Make them feel important so you will be in their minds whenever they will come for shop next time. So don’t forget to take your customers’ info to keep connected with them further. And it can be helpful to boost your products sales as well.
- Cart Abandoned Emails
Usually customers give very strong signal to purchase your products whenever they pay a visit to your site. Cart abandoned emails are such as a precious chance to carry on conversation with the most important group of potential customers who were closed to buy something from your online store. To build a quality email series, three possible things may happen with you.
- 10-15% of the time, you can win the order.
- You can find out why customer did not purchase the product so you can improve that hurdle in the best possible way.
- You can create great customer services moments and leave great impression on the customer.
You may also consider briefing your customers about how to use the products they purchased (if applicable). Asking for reviews after a certain period also proves pretty helpful, as it leaves the impression of you always improving the quality of your services.