In the current business environment, effective communication and notification alerts are name of the game. Only those organizations achieve success whose both internal and external communication are up to the mark. Every organization is trying to cater most customers as per their capacity, but, sometimes while doing so the element of punctuality is compromised. This happens not because of the fact that organization deliberately wants to hurt the customers, but due to the workload on the sales reps. The solution is sending alerts to the respective personnel so they can be reminded about the tasks they have to perform. In real life, we can see a branch manager sending an alert to the business development officer to remind him about the meeting with the lead he was previously working on. Alert Feature is an Essential Part of a CRM As you can see how much important sending an “Alert” is