What is the purpose of a business? Why do we market products? What benefits does customer service yield? Why firms spend large amounts on improving their distribution channels? The answer to all these questions is that the firms invest resources, in all other business related operations only to increase their sales. So, we can say all the operations a firm is performing revolves around sales. Because it is the area where the firm makes the profits for its shareholders.   “To me, job titles don’t matter. Everyone is in sales. It’s the only way we stay in business”                                                                              -Harvey Mackay   The sales department is the backbone of profit making and plays