The Impact Of Culture On Marketing Strategy

December 8, 2016
Every country has its own norms, taboos and folkways. Companies must understand all these things when they design global marketing strategies that how culture affects consumers’ buying and reactions in different countries of same product. In fact, they must also understand how these marketing strategies influence on local cultures as well. Before developing a marketing plan, every seller should examine the ways that buyers in different countries use and think about certain products. There are often surprises. For example, the Germans and the French eat more branded and packaged pasta than Italians do. Italian kids like to eat chocolate bars between slices of bread like snack. Women in Tanzania do not their kids eggs for fear of bald. Companies that pay no heed to such differences can make really some costly and embarrassing mistakes. Business behaviors and norms also vary country to country. All business executives need to be briefed