A business’s total marketing communications mix includes the specific mix of personal selling, advertising, public relations, sales promotion, and direct-marketing tolls that the firm uses to pursue its marketing and advertising objectives. Marketing communications mix is also called promotion mix. The details of these five promotion mix tools are given below: Personal Selling Personal selling is the presentation by the sales force of the company for the reason of generating sales and building strong customer relationship. Advertising Advertising is a paid form of non-personal promotion and presentation of thoughts, products, or services by an identified sponsor. Public Relations Building excellent relations with the company’s different public by obtaining positive publicity, building up a superior co-operate image, and heading off or handling unfavorable stories, rumors, and events. Sales Promotion Sales promotions are short term incentives to promote the purchase and sales of a good and service. Direct Marketing Direct marketing is