Brand is a name, sign, term, and symbol, or design, or a combination of these that identifies the maker or seller of a product or services. Brand is an essential part of a product for consumers, and branding can add value to a product. For example, mostly consumers would perceive a bottle of White Linen perfume as a high-quality brand and an expensive product. But the same perfume in an unmarked bottle would likely be viewed as lower in quality, even the fragrances of these perfumes were identical. Now branding has become so strong that today hardly things go unbranded. Salt is in branded bottle, common nuts and bolts are packaged with the label of different distributors, and automobile parts like spark, tires, plugs, filters – bear brand names that differ from those of the automakers. Even vegetables, fruits, and poultry are branded now; Dole pineapples, Sunkist oranges, Fresh Express