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Significance Of Brand Equity

January 20, 2017
Article
“The commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.” Actually it is the value of a brand. Brands are just the names and symbols. Brands symbolize consumers’ perceptions and feelings regarding any product and its performance – everything that the good or service means to consumers. According to the analysis, brands exist in the minds of customers. Thus, the actual value of a strong brand is its power to capture customer preference and loyalty. A strong brand has high brand equity because it effects customers’ reliability and reactions toward the particular product or service. Evaluation of a brand’s equity is the extent to which consumers are willing to pay more for their favorite brands. A study found that 72% of buyers would pay a 20% premium for their desired brand than the closest

VTiger’s Appointment Pages

January 20, 2017
Article
Doing business is far more complex than what is seems from the surface, sometimes a small mistake can cause huge loss and sometimes a little tweak in the operations can earn fortunes for the firms. Every business activity is important and little negligence can prove to be disastrous, it is commonly observed that firms take some small tasks for granted because of which they not only bear financial loss but their market value also gets hurt. Business operations in which carelessness is commonly observed include scheduling a meeting, sending feedback, unprofessional emails and many more. Imagine yourself leading an organization, do you want an unprofessional organized meeting to hurt the reputation of your business? The answer is very simple NO   Now coming towards the hassle which people commonly face while scheduling a meeting and how they impact your firm’s reputation in a negative manner. Assume that you are a