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Buyer’s Decision Process For New Products
January 17, 2017
Article
Buyers may pass quickly or slowly through different stages of buying-decision-process, and some of those stages may even be reversed. It is much depended on the nature of the buyer, the product, and the buying situation. Now we have a look at how buyers approach the a new product till its purchased. A new product can be a good, service, or an idea that is perceived by some potential customers as new. Marketer’s main interest is to know that how consumers learn about new products for the first time and make buying decisions on whether to adapt them. We can also define the adaptation process as a mental process through which an individual customer passes from the first learning about an innovation of a product to final adaptation, and adaptation as a decision by an individual to become a regular customer of the product. Stages in the Adaptation Process Buyers
“Tags” In VTiger
January 17, 2017
Article
Data plays an integral role in the success of business firms, organizations with low-end data often face serious problems in progression and sometimes are outperformed by the firms which do not possess half of the resources in comparison to them. We are producing data more than ever and even the small scales business firms also take data collection into account and analyze it with state of the art techniques to gain quality results out of it. Data is equally important for improving external operations and internal performance of the organization, but with the changing business culture, the pace of data collection and data processing is also increasing. Now a day’s most of the firm’s decisions are backed by proper data analysis. According to a research each manager spends more than two hours daily in obtaining new data and then spend further time to refine it and collect meaningful information out