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Features And Benefits Of VTiger’s Subscription Module

December 13, 2016
Article
When we ask about what are the most important elements of a business firm from market experts, Product, promotion and marketing are the most common answers you will hear. Today I will like to highlight another very important element of a business firm which is billing. If your customers are not happy with billing facilities and terms of payment, then eventually they will switch to your competitors.  Usually, criteria which customers use to evaluate the billing procedures of a company contains fairness of billing, checking the history of payments and ease of making payments. If these elements are missing from your billing methodologies then expect a poor customer response both in terms of your product usage and feedback. We live in a digital world; business firms are customizing their operations in order to cater their customers in more effective manner. Same is the case with billing plans, some customers want

The Buyer’s Decision Process

December 13, 2016
Article
There are some influences that affect buyers and their decisions for buying products. This buying process starts long before actual purchases and continues long after. So marketers need to focus on the complete buying process instead of purchase decision only. Buyer decision process consists of five stages: Need Recognition This is the first stage of the process, in which the consumer recognizes a need or problem. Need is generated by internal stimuli when one person’s normal need rises to high level to become drive. A need can also be generated by external stimuli. For example, a discussion with your friend or an advertisement might get you thinking about purchasing a new car. Information Search At this stage, consumer starts to search more information about the product which he is interested to buy. If consumer’s drive is strong and he can satisfy his needs, he will buy. Otherwise he keeps it

Requirements For Market Segmentation

December 13, 2016
Article
Market consists of buyers, and the buyers are different to each other in one or more ways. They may vary in their needs, locations, resources, buying practices and buying attitude. Market segmentation is to divide a market into smaller groups of buyers according to their different needs, behaviors or characteristics. Through market segmentation, companies divide large and heterogeneous markets into small segments. With these smaller segmentations, products and services can be reached more efficiently and effectively to the target market. There are many ways to segment the market but all ways are not effective. For example, consumers of table salt could be divided into blonde and dark hair customers. But, hair color does not influence the purchase of table salt. Effective market segments must have some requirements to make the segmentation more efficient. These are: Measurable Segments should be easily measurable after targeting. The size, profiles and purchasing power of